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The Super Bowl XLI Ad Game

The big event this weekend is the best night in television: the Super Bowl commercials. (The rumor is that some people watch the football game that happens during the commercials, but most smart people know that's the time to go get more burgers, brats, and chips.) This year companies are spending $2.6 million for a 30-second ad, and none of them are guaranteed a touchdown in reaching their audience. Here's some interesting information:

  • This year marks the first time in 10 years that Coca-Cola has purchased ads at the bowl game. Expect Coke and Pepsi to go head to head.
  • As usual, Anheuser Busch is buying 10 ad spots for Budweiser and Bud Light.
  • Apple has purchased a spot and no one really knows what they'll be promoting. One likely candidate could be that, due to the settled lawsuit with Apple Corps., The Beatles are soon going to be on iTunes. But as Leo Laporte said a couple weeks ago on GeekBrief.tv, they have to announce something bigger than "you can buy The Beatles online now." Leo thinks it may be a Beatles themed iPod with all their music on it or something. I hope it's actually an iPod that looks like an iPhone and has an 80GB hard drive.
  • In other tech news, of course GoDaddy.com is going to have a rather risque advertisement. The fun twist this year? Many of the stars of podcasts that GoDaddy sponsors will be in the commercial spot.
  • There are two tech-related newcomers to the big ad game. The first, Garmin, is one of the bigger sellers of GPS electronics.
  • The second newcomer, SalesGenie.com, better get their stuff together. Although they may have an ad, their homepage looks like crap in FireFox. Oh wait, nevermind. Their product is only for business people that use Microsoft products exclusively anyways.

Well, that's my wrap-up for now. Thanks to this great news article on Newswire and the always-informative Superbowl-Ads.com for all the latest information on the only night of TV worth watching. An interesting note from the Newswire article:

Why so expensive? One of the main reasons companies pay as much as $2.6 million for 30 seconds is that the Super Bowl is the only true mass media outlet available today. If you want to reach a very large audience of males and females, young and old, the Super Bowl is the only game in town.

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FireFox Smart Keywords

Here's one of those things that will bind your heart to FireFox and make you vow never to go back to that boring Internet Explorer even if it does have tabs and RSS in it: Smart Keywords.

Yes, after a quick look at this page (or, for those who need a complete walkthrough), you too can make it easy to search your favorite sites. I just type wiki Derek Webb to find the latest on a favorite artist. Or, I also type whois inreview.com from time to time because I kinda want the domain. And, as the FireFox page points out, any movie fan should have imdb Stephen Tobolowsky to look up those obscure actors that are everywhere and have cool names.

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Bill Gates and Windows Vista with Jon Stewart

A couple people have been checking out the brand new Windows Vista. So what do I think? It's too bad that Jon Stewart didn't get Bill Gates' password:

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John Reuben Is Frickin' Awesome!

John Reuben Photo

Ha! I think that picture's hilarious. John Reuben is my guilty pleasure, if you know what I mean. I know he's not the best rapper ever, but I identify with him a bit, he's my type of humor, and he's definitely not afraid to push the boundaries. Just to show you all the fun, here's a couple things on YouTube (after the jump):

If you're in Minnesota, spend your $8 wisely to check out his February 9th show at Club 3 Degrees. Hey, I'll probably be there, but that's not why you're planning on going. Also, check out Word of Mouth, in stores and online February 6th.

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OpenID Distributed Authentication

Many companies have tried to make a universally-acceptable login system. Microsoft tried to promote their .Net Passport for years. Google owns so much it feels like a universal login for almost everything. It's the same with Yahoo! But, in each case, they were doomed because everyone was afraid for security reasons. If I give Microsoft my payment information so that I don't have to put it in on sites again, just how much does Microsoft know about me? How much information are they collecting and sharing about me? No one really knows.

Open-source advocates always say that the solution is an open-source thing that is tested by the community for security reasons. But creating a decentralized system is really hard. Thankfully, some people have started such a decentralized and secure system.

OpenID is a specification for a decentralized login system.� You can register for an account at any number of places such as LiveJournal and MyOpenID.� Also, if you're a bit tech savvy, you can create your own OpenID server to authenticate yourself.� (I just installed it in 20 minutes through phpMyID and it works great.)� An encrypted version of my password is stored on my server and therefore no OpenID-enabled site even gets a password from me.� The OpenID site redirects to my site to be authenticated.� I can also give the OpenID sites information such as my language, time zone, etc.

Who knows if it will catch on, but it seems to be a good idea.� Just to help it catch on, you can now post comments on my blog with your OpenID (thanks to the WPOpenID Plugin).

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Google's Hidden Features

Did you know that you can do many things in the Google search box? Sure, it might search the web for it, but the real answer comes up first. Here's some examples:

Use those and more to power your searching and research.

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Joost Internet TV

Everyone seems to like Skype. (Although, no one that I know ever feels free to call me.) Apparently Skype was started by the same people that started Kazaa. And apparently they're about to do it again.

Their newest project is called Joost. I'm not sure why, but apparently they're trying to recreate network TV over the Internet. I'm not sure why I'd want to choose from a number of channels because there's usually nothing on. I mean, I like podcasts on demand better.

The funnest stuff, in my opinion, is the stuff you can do while watching their full-screen TV video. Apparently you can get little semi-transparent widgets to chat with other people watching the program, get your IM application up on the screen, etc. It seems like a new way to watch TV where you are doing other interactive things right on top of the screen.

To build buzz and build up their network infrastructure, they are using that old, "You can only invite a friend or two" method. And no, I don't have any invites.

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CakePHP, Open-Source and Documentation

One of my least favorite parts about CakePHP (and many open-source projects that are not yet fully mainstream) is that there's very sparse documentation, if any at all.

Such was the case this morning. I knew I could use the finderQuery variable for a model to modify the behavior of the HABTM relationship. The problem is that the finderQuery needs the value of that model's user ID. I tried various queries on the CakePHP site and Google to find the answer, but could not find it hardly anywhere.

In the end, I found it via Google in the Cake Wiki. But CakePHP people are saying, "But the Wiki has been closed." Yes, the Wiki pages now say, "Maintaining the wiki became a bit too much to handle, so we created the Bakery to become the central location of all information related to CakePHP." Thankfully, Google still has a cache of these items so that I could find the data I was looking for.

I found that the variables {$__cakeID__$} and {$__cakeForeignKey__$} are the magic formula for making your own queries. Worked like a charm.

The Internet, in my opinion, is supposed to be a wealth of data. I only very hesitantly remove any data in the hope that it will be someday useful to someone. In this case, just because someone does not maintain the site should not mean it has to be closed and inaccessible. If the site is not updated or maintained well, just put a blurb saying so at the top or bottom of the page and leave the resources for people to find if they need them. Mentioning the functionality in an out-of-date document is better than in no document at all.

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The Pixar Story

I've always been a fan of animated movies, but everyone knows my favorites are from Pixar. Found via digg, here's a detailed look into the history of the company and the rise to a film studio. It's pretty amazing that John Lasseter started creating Toy Story with no feature film experience at all. Also, I had no idea that animation from The Wrath of Khan was so amazing for it's day.

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The Planets on Google Maps

So it came to 11pm and I still didn't have anything for this morning... so why not go with something Google but something a bit obscure?

You may know that they updated Google Earth recently. But did you know that Google has also mapped out the Moon and Mars already too? They're fun for at least a couple minutes.

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