Google Buys AdScape Media
In an interesting move that proves Google is as much an advertising company as a research company, it seems that Google has decided to buy AdScape media. AdScape has been in the news a lot recently because of a bleeding-edge market that they've almost created, and that is advertising inside videogames. Apparently last year Microsoft bought Massive, another prominent in-game advertising. It also continues the Google trend of buying non-web advertising companies. Google has recently been testing selling ads on the radio and in print newspapers in magazines as well. Apparently they are setting out to bring the highly-targeted advertising systems to less-targeted places such as TV and such. It may be working, because profits are way up this past quarter. But we'll only find out as time goes on.